About Us

Why VORA exists

I've never been a good sleeper. Not in the way people mean when they say they're tired — I mean lying in bed turning over for two hours, however exhausted I am, waiting for sleep that doesn't come.

Past forty, something else started. Now I fall asleep eventually, and then wake up. Two, three times a night. I get out of bed in the morning feeling like I need another three hours.

You know what that does to a day. I can't focus. Work takes twice as long and comes out half as good. And my mood — let's just say the people around me can tell how I slept.

So I started looking for something that might help.

What I found

Magnesium came up constantly. It's one of the most-studied minerals there is, and it's involved in normal nervous system function and in reducing tiredness and fatigue. Fine. But when I looked at what was actually on the shelves, two things stood out.

The first was the form. Most cheap magnesium is magnesium oxide. It's inexpensive to make and poorly absorbed — much of what you swallow simply passes through. Which explains a lot of people who tried magnesium once, felt nothing, and concluded it doesn't work. What they took never really arrived.

Magnesium bisglycinate is different: magnesium bound to the amino acid glycine. Chelated, well absorbed, gentle on the stomach — no laxative effect. It costs more to produce. That's the entire reason most brands don't use it.

The second thing was how it was all being sold. This bothered me more, because it's my own field — I've spent years doing growth and marketing for other people's businesses, so I recognised the tricks immediately.

Star ratings on shops with no customers behind them. "Sold out 12 times last year" on products launched last month. Countdown timers that reset when you refresh the page. Doctors who don't exist, recommending things. Percentages — "88% fell asleep faster" — from surveys nobody ever ran.

I could have built VORA that way in an afternoon. I know exactly how.

What I decided instead

No invented reviews. When you see a rating here, it will come from people who bought the product and were asked afterwards. Until then you'll see nothing — an awkward way to launch a brand, and I've made my peace with it.

No claims the evidence doesn't support. Magnesium contributes to the reduction of tiredness and fatigue, and to normal nervous system, muscle and psychological function. Those are the authorised claims and they're the ones I use. I won't tell you a gummy cures insomnia or fixes your cortisol. Nobody can honestly tell you that — including the brands currently telling you that.

Sources on the page. Where I cite research, the study is named so you can read it yourself, including where the findings are modest. The best meta-analysis on magnesium and sleep found an average reduction of about seventeen minutes in the time it took people to fall asleep. Seventeen minutes. Not a miracle — but I know exactly what I'd have given for seventeen minutes at 1 a.m.

No fake scarcity. If it's in stock, it's in stock.

What you're actually buying

Magnesium bisglycinate gummies. 400 mg per serving — two berry gummies, sugar-free, in a pectin base so they suit vegans. No horse pills, no chalky powder. 

Two gummies about thirty minutes before bed. That's the whole routine. Melatonin-free, so there's no knock-out effect and nothing to wean off.

If it isn't for you

Try it for 60 nights. If you don't want to keep going, email me and I'll refund you in full — open bag included. No forms, no interrogation, no posting back a half-eaten pouch.

I'd genuinely rather refund you than have you feel stuck with something sitting unused in a drawer. I have a drawer like that. It's how this started.

Linda Founder, VORA Nutrition